On Air Now
The EE Official Big Top 40 from Global 4pm - 7pm
21 July 2020, 12:25
Charli D’Amelio and Dixie D’Amelio do the Say So challenge with their parents
TikTok icons Charli and Dixie D'Amelio have become the faces of Morphe's new sub-brand, Morphe 2. Here's every product we can expect from the Hype House pair.
The D'Amelio family are having quite the year, because not only do they have their own reality show on the way, but Charli and Dixie have just scored their first major makeup campaign with Morphe.
The former Hype House sister duo have just announced that they're now the faces of the makeup giant's new sub-brand, Morphe 2, and have already got an incredible ready-to-wear line coming soon. We can already sense a sell-out.
Morphe 2 aims to redefine the way makeup is marketed to young people, and will become a line targeted at Gen-Z, or in other words, the TikTok generation that want to nab the D'Amelio look for themselves.
Speaking to Allure, Charli added, "With Morphe, we’re working together to show that you are beautiful with or without makeup. I want people to wear as little or as much as they want and feel confident."
READ MORE: Charli D’Amelio reveals why she got surgery on her nose
Despite this being a first launch, there's a seriously impressive selection on offer. With the sub-brands tag line being "simple yet stunning", it's safe to say that no one expected six main types of product.
The collection includes a foundation tint in 20 shades and jelly eye shimmers, as well as glossy lip oils and a cream blush. Because who doesn't want an I-woke-up-like-this face for the summer?
Prices range from a reasonable $9 through to $24, including a brush collection and bag set that's valued at over double its price, so definitely isn't out of reach for those just starting out with makeup.
Hint Hint Skin Tint (available in 20 shades) - $17
Wondertint Cheek & Lip Mousse (available in 4 shades) - $12
Jelly Eye Shimmer (available in 6 shades) - $10
Gloss Pop Face & Eye Gloss - $12
Glassified Lip Oil (available in 6 shades) - $9
The Sweep Life Brush Collection + Bag - $24 ($54 value)
18-year-old Dixie D'Amelio is also hoping the new line promotes unity and self-love, adding: "I’m the most confident when I'm around people who support me and this line is about bringing people together and doing exactly that."
Morphe 2 will launch on Morphe.com on July 30, Ulta.com on August 2, and Boots UK on August 6.
Oh, and you can definitely expect a TikTok For You page packed with tutorials to help you get to grips with your new buys. We can't wait.
READ MORE: Charli D'Amelio drags Chase Hudson after he denies cheating with Nessa Barrett