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17 April 2012, 10:53
The 'Girl Gone Wild' singer admits the time was right to launch her 'Truth Or Dare' fragrance.
Madonna has revealed her recently launched fragrance 'Truth Or Dare' was a project of hers which took over 15 years to develop.
The 'Give Me All Your Luvin'' singer admitted to Women's Wear Daily that the longevity of the perfume was down to her willingness to find the perfect scent.
She said: "The time was right. I've been working off and on on various fragrances over the years, and [have been] approached by a lot of companies and have tried to create fragrances. They were always abandoned projects.
"I've always loved perfume; it's always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way.
"Then I'd say, 'let's try and do a synthetic version,' and it never smelled as good as I wanted it to. And if I'm not going to wear it, I'm not going to sell it. So, I finally was able to create... a fragrance that I could stand behind."