Lily Allen turns hit-finder

Lily Allen's launched her own record label and uncovered her first act.

Lily, who tragically lost her child six months into her pregnancy has created, 'In The Name Of' which has got the backing of music giant Sony.

Reports suggests New York boy/girl duo Cults are her first act.

It's not the only business venture Lily is involved in. She has also set up a clothes shop in London.