Harry Styles teases new music with cryptic ‘Do You Know Who You Are?’ posters

10 October 2019, 16:22

Katie Louise Smith

By Katie Louise Smith

Fans think Harry's new single is called 'Do You Know Who You Are?' and they think it's dropping very soon.

Gird your loins, people... HS2 is actually coming. It is imminent. We are at DEFCON 1. Say your prayers and pack your bags, for Harry Styles is about to deliver us a brand new album.

Earlier this week, King of floral suits Harry tweeted one word: 'Do.' Two letters, one syllable, absolutely zero context. The tweet sent the entire fandom in to meltdown, conspiracy theories were flying all over the shop but one thing was clear, the start of Harry's new era was absolutely 100% upon us.

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Now, thanks to a few fans who have managed to sleuth some very blatant Harry posters out in the wild, it looks like we might have just been blessed with the first song title from the new album.

The posters, which are from Harry's record label Columbia, say 'Do You Know Who You Are?' with the letters 'TPWK' written at the bottom. So far, according to social media, they've been spotted in Sydney (in Marrickville), London (in Shoreditch), Los Angeles and New York (near the Holland Tunnel). No doubt they'll start popping up in various other cities around the world too so keep your eyes peeled.

What does 'Do You Know Who You Are?' mean? Is it the first single?

Judging by these promotional posters, it seems like Harry's 'Do' tweet was the beginning of a single title reveal (or, could be an album name? Ya never know!)

No idea what it means yet but when the song drops, we're sure there'll be a perfectly brilliant and thought-provoking explanation from H himself.

According to various reports, the phrase is also the alleged last words that John Lennon ever heard before he died. Fans noted that the words appeared on posters around the world on 9th October, which would have been John Lennon’s birthday.

What does 'TPWK' mean?

The letters stand for Treat People With Kindness. Harry adopted the phrase and started featuring it all over his merch during his first tour. It has since become a mantra for him and his fans all over the world.

When will the first single be released?

Unfortunately, the poster didn't reveal a release date, nor did it hint at one. Fans initially thought that his 'Do' tweet could have something to do with 'Do Something Nice Day' which was on October 5th. But that's now been and gone and... nothing.

People are still speculating about the release date with various theories popping up on Twitter – the most popular one being coinciding with National Coming Out day on October 11th.


Speaking to Rolling Stone about his upcoming sophomore album, Harry revealed that "it’s all about having sex and feeling sad.”

He was also high most of the time while recording the record. “We’d do mushrooms, lie down on the grass, and listen to Paul McCartney’s Ram in the sunshine," he said. "We’d just turn the speakers into the yard.”

Chocolate edibles were also involved and during one specific mushroom trip, Harry ended up biting the tip of his tongue off and was "trying to sing with all this blood gushing out of [his] mouth."

Could 'DYKWYA?' be that song he was recording at the time? Either way, I'm so ready.