Coldplay Tease 'Mylo Xyloto' Comic In Music Video For New Song 'Hurts Like Heaven'
8 October 2012, 11:09 | Updated: 8 October 2012, 15:46
The British band have released the colourful promo to their latest single.
Coldplay have unveiled the official music video to their new single 'Hurts Like Heaven'.
The 'Every Teardrop Is A Waterfall' band take fans inside their 'Mylo Xyloto' comic series for the promo which features images taken from the publication.
The story follows a war, led by the character Major Minus [the name of one of the band's songs on their latest album] who takes prisoners of the male and female lead.
A young character emerges from a window after the message "all hope is lost…or is it" is displayed and puts a multi-colured handprint on the glass.
It's revealed his name is Mylo, the lead character in the album's tale.
The video ends with a teaser for the comic series, which will be unveiled in full in 2013.
The band announced plans of their six-part comic series back in July admitting the character Mylo heavily influenced their last album.
The 'Fix You' stars teamed up with Mark Osborne for the series – who's the man behind such films as Kung Fu Panda and the Spongebob Squarepants movie
"Gradually Mylo's story and universe came together and this ended up providing the backdrop for the album and tour," said the band in a statement.
Meanwhile, the track's 19th November release will coincide with the band releasing a new live concert DVD and album later this year.