Cher Lloyd Launches Debut Fragrance In London To Huge Sales

3 September 2012, 14:38 | Updated: 3 September 2012, 15:06

The 'With Ur Love' singer's fragrance is said to be over-performing after its launch in the UK.

Cher Lloyd showed off her elegant side at the UK launch of her first ever fragrance this week in London in a cream satin minidress.

The 'With Ur Love' singer was all smile while attending the event at London's Circus Club earlier today (3rd September), where she paired the sequin detailed dress with a pair of cream satin heels with her hair worn in loose curls.

Cher's debut fragrance comes packaged in a pink diamond bottle, and features hints of white chocolate, kiwi, vanilla pods and jasmine petals.

The eau de parfum is already performing well after launching back in August, with a spokesperson for The Perfume Shop saying it has been over performing for them so far.

"It's one of the biggest celebrity launches to date," they revealed to the Daily Mail. "It has exceeded our expectations by over 500%."

Check out a picture of Cher Lloyd promotes her new fragrance below (Credit: PA):

Last week Cher celebrated selling over one million copies of her debut US single 'Want U Back' with a live performance on The Today Show.

View a picture of Cher Lloyd out in London promoting her new fragrance below (Credit: PA):

Cher Lloyd is set to release new debut album 'Sticks + Stones' in the US on 2nd October.