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Police investigating the fatal collapse of a 29-year-old in Cardiff are looking into whether a controversial drinking game played a part in his death.
Officers and paramedics were called to an address in Rumney after receiving reports that a man had collapsed after taking part in the NekNominate game.
The craze involves participants filming themselves downing alcohol, nominating someone to continue the game, and posting the video on Facebook. Participants are often dared to outdo the exploits of those who nominated them.
It is thought to have originated in Australia and has seen players consuming alcohol along with dog food, engine oil and live goldfish.
A South Wales Police spokesman said: ``We are investigating the sudden death of a 29-year-old man from Rumney during the early hours of February 9.
``Officers investigating his death on behalf of HM Coroner have received information regarding the so-called neck and nominate game.
``Inquiries are continuing and a post-mortem is taking place.''