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The scottish government's using bluetooth technology to send messages to young people's mobile phones in Inverclyde to promote a successful knife crime campaign
The No Knives, Better Lives scheme has already led to a 35 per cent reduction in knife crime in Inverclyde
A Bluetooth transmitter will be targetted at areas where young people are known to gather and anyone who has a mobile phone switched on will get a message saying Choose Life Not a Knife
Justice secretary Kenny MacAskill says the scheme will be rolled out across Scotland if it proves to be a success
Inverclyde Area Police Commander, Chief Inspector Graeme MacDairmid says the scheme's already played an integral part in the fight against knife crime with his officers carrying out more weapons searches and finding less than they would have before