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11 November 2021, 10:52 | Updated: 11 November 2021, 11:09
Kylie Jenner's multiple businesses could be affected by the Astroworld tragedy, it's reported she 'may lose millions'.
It's reported that momager, Kris Jenner, is in 'crisis mode' as her youngest is at risk of losing many of her lucrative business partnerships.
The 24-year-old shared a heartfelt statement after eight people tragically lost their lives and hundreds more were injured during a crush in the festival crowd on Friday.
The rapper's girlfriend and mother to his child could have her multiple beauty ranges negatively impacted by the fallout following the devastating event.
An insider revealed to The Sun: "Kylie feels the weight of this and more than anything wants to do right by the victims."
“I know people do not think she cares but she really does. At the same time, she's a businesswoman responsible for the livelihood of a lot of people."
They continued: "She feels like she's in a lose-lose situation because she wants to take time to respect the victims from Astroworld but at the same time, she employs a lot of people.”
The young entrepreneur's social media pages for her various ventures have respectfully taken a break from posting online in the wake of the heartbreaking news.
The source commented on how this may impact sales when speaking with the tabloid.
"The longer her companies go without being active on social media or promotion, the more sales go down and the less they make from marketing."
Accounts from Kylie Cosmetics to Kylie Baby have been noticeably silent since the Astroworld Festival.
Kylie, who is pregnant with the couple's second child, issued a statement saying that she was 'broken and devastated'.
Travis shared a statement and a video where he vowed to help the families of the victims who died at the concert, he has since committed to covering the funeral costs to all who lost their lives.