On Air Now
Rob Howard & Lauren Layfield 6am - 10am
30 June 2017, 15:32 | Updated: 4 December 2017, 11:10
These stars and influencers get silly money for every sponsored post.
Being an Instagram star can be a pretty profitable business, but we never expected quite how much… the first ever Instagram Rich List has revealed how much the most-followed people on the site earn and it’s crazy money!
Selena Gomez – the most-followed star on the site with 122 million fans – can rake in $550,000 per sponsored post (approximately £425,000). Yep, she literally earns enough to buy an actual HOUSE for every ad post.
Kim Kardashian took the number two pot with $500,000 a post, and Kylie Jenner came in at fourth with $400k per sponsored picture.
Hopper revealed, “Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively.
“With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.
“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made.”
The lists, compiled by Hopper HQ using a mix of internal data and information available publicly, also include a top ten of non-celebrity influencers and the UK’s very own Zoella makes an appearance at number four, earning $14,000 per post (aka £10,000!).
Anyone else totally Googling how to get more followers on Instagram? This sounds like the dream job!