Ed Sheeran Becoming Face Of TikTok In 'Big Money' Deal
1 June 2021, 16:17
Ed Sheeran is making a comeback this year, and becoming the face of TikTok is apparently part of the plan.
Branded a “mega deal,” Ed was apparently spotted filming with the viral video-sharing platform in London recently.
A source said: “It is a huge coup to get someone as big as Ed on board and everyone is really excited about the end result.
“TikTok is a huge platform for artists now and Ed can see that.
“It was something he wanted to get involved in and the project he has done with them is really exciting.”
The new deal might just be why he teamed up with Friends legend Courteney Cox, aka Monica Geller, to recreate her character’s iconic dance routine, originally with Ross (David Schwimmer).
Ed captioned it on Instagram: “Had a reunion of our own this weekend,” nodding to the long-awaited Friends reunion which aired on Thursday.
Meanwhile, Courteney captioned it: “Just some routine dancing with a friend…”
Ed’s partnership with TikTok is part of his comeback, after he seemed to announce a new album and tour when he was unveiled as the sponsor of Ipswich Town FC in May.