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Kim Kardashian's new shapewear line earned her millions within minutes
12 September 2019, 16:54
Drinks are on Kimberley, I guess?
We know Kim Kardashian is already ridiculously rich (she's worth $370 million, according to Forbes) but her fans have just made her a little bit richer. Kim's latest business venture in the world of shapewear earned her a substantial $2 million within minutes of it launching.
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According to TMZ, within the first few minutes of Kim's range going live on Tuesday (10 September), Skims Solutionwear raked in millions and nearly every item was sold out. For context, well-known shapewear brand Spanx made $4 million in its first year. A WHOLE YEAR.
As is to be expected with any Kardashian-Jenner product launch, Kim's fans were desperate to get their hands on some Skims garments. So much so, that the site actually crashed before the products even went on sale as it was unable to handle the amount of traffic it was getting. Because of this, Skims reportedly had to delay the launch by an hour.
Kim has been pushing the range for a while now, announcing it as "Kimono" in June 2019, before changing the name to Skims following a little cultural appropriation backlash.
The Keeping Up With The Kardashians star enlisted sisters Kourtney Kardashian, Khloe Kardashian, Kendall Jenner and Kylie Jenner to model for her. She even brought on Alice Marie Johnson to showcase the collection, after helping to free her from prison in 2018.
Don't worry if you didn't get your hands on the first drop, though. Kim will be restocking Skims shortly.