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Young, Fresh And New: Introducing The Hottest New Artists
4. Rita Ora
Roc Nation signee Rita Ora first caught the attention of CEO Jay-Z back in 2009 and has been quietly working on her debut album ever since with some of the biggest names in music. The 21 year-old singer made her first impression on the charts at the start of the year when she featured on DJ Fresh's huge Big Top 40 hit 'Hot Right Now'. Rita has since announced that 'R.I.P.', featuring 'Pass Out' rapper Tinie Tempah, will serve as her first UK single and she has promised to "live up to the hype" when her album is finally released.