WOAH. Is that really you Gemma Collins!? The TOWIE star goes brunette!
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14. WOAH. Is that really you Gemma Collins!? The TOWIE star goes brunette!
We had to do a double take when we first saw this picture. Gone are the days with bright blonde hair as it seems that TOWIE's Gemma Collins has gone to the dark side! Temporarily, of course, because it was later revealed that it was just a wig but fans were so taken with the look that they're convinced Gemma should dye it that colour permanently! Picture: Instagram