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Bruno gets his privates on parade in London.
Sacha Baron Cohen is all smiles at the 'Bruno' UK Film Premiere held at The Empire Leicester Square
Is everyone standing to attention?
Matt Horne gets up close and personal with Bruno's personal guard. Haven't seen those trunks for sale in M&S yet.
Sporting a great hat/boots/staff combo, only Bruno could carry this look off.
Matt Horne arrives at the Bruno film premiere. No sign of James Corden we hasten to add.
Bruno in a typically understated outfit for the UK premiere of his film
Camille Benett (L) and Peaches Geldof arrives at the 'Bruno' UK Film Premiere held at The Empire Leicester Square. smile girls, it's a comedy for Borat's sake!
The boys from Kings of Leon make it to the Bruno premiere. But it looks like the guys didn't realise it's a comedy.
Rachel Stevens dances her way into the Bruno film premiere.
Pixie Geldof flashes a V sign as she arrives to attend the UK premiere of 'Bruno'
Sophie Ellis Bextor and Richard Jones attend the UK premiere of 'Bruno'. It looks like Sophie found it funny, Richard... maybe not.
Isla Fisher, engaged to Sacha Baron cohen, NOT Bruno.
Bruno adjusts his 'Kugelsack'