Fans Are Hating On Adidas For Its New Campaign With Kendall Jenner & Are Claiming She's Made The Brand 'Uncool'

14 August 2017, 15:22 | Updated: 4 December 2017, 10:46

Kendall Jenner Adidas backlash

Uh oh...

Another day, another Kardashian-Jenner controversy and this time it comes in the form of Kendall’s latest campaign with Adidas.  

It’s no Pepsi drama, granted, but people are calling out Adidas Originals for using a model, rather than an athlete, as the face of its brand. 

> “Epic Fail” People Are FURIOUS Over Kendall Jenner’s Pepsi Advert Making Light Of Police Brutality

This isn’t the first time that brands have done this, of course. Can we just remind you of Gigi Hadid for Reebok and Kylie Jenner for Puma? 

But there’s something about these particular photos that are annoying people. 

Adidas first posted a short clip from the advert which showed Kendall lying in a perspect box saying, “I did what I had to do. I faced it all, and I stood tall. I did it my way”. 


Venus reborn @KendallJenner for #ORIGINALis

A post shared by adidas Originals (@adidasoriginals) onAug 10, 2017 at 6:36am PDT

And then Kendall shared a photo from the same campaign. 


A glimpse at the future. #ORIGINALis #adidas_Ambassador @adidasOriginals

A post shared by Kendall (@kendalljenner) onAug 11, 2017 at 10:16am PDT

And then the criticism started coming in:

Basically, fans were a little annoyed that Adidas used a model instead of one of the many athletes that they already sponsor. Which we kinda get seeing as the brand sponsors athletes, tennis players and footballers.

Remember when Kendall Jenner fell off her bike? NGL, quite funny.