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17 December 2011, 08:35 | Updated: 30 March 2016, 13:50
Drinkers out in Nottinghamshire this weekend are going to see posters telling them that 'one punch' can kill, after 7 deaths in the last decade.
All those involved were men or teenage boys, with the average age of victims being 25 years old, and the attackers average age just 21.
Drinkers will see posters in pubs and bars in Nottingham, Mansfield, Worksop and Newark this weekend.
After Christmas, the poster will also be sent to schools, colleges and gyms.
Punch Victim Family Backs Campaign
The campaign has been backed by the family of James Hodgkinson, who died following an unprovoked single punch assault in Nottingham in July.
The 28-year-old from London had been visiting the city with his father, brother and three friends to watch England play India at Trent Bridge.
It was while they were in a city centre bar later that evening that James was punched by 19-year-old Jacob Dunne.
James, a paramedic working the London Ambulance Service, struck his head on the ground and never regained consciousness.
James's mother Joan Scourfield described the impact of losing James upon his family and those who knew him:
'James's death has devastated us, you can't replace somebody once they have gone. His 85-year-grandfather feels it should have been him to go, not James. What are you meant to say to that?'
'All of his friends are still in disbelief, and there are so many other people that have lost out because of his death. James was a volunteer mentor for underprivileged children in London. How many 28-year-olds give up their free time to do something like that?'
Poster in Bar and Clubs