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26 November 2014, 08:18 | Updated: 30 March 2016, 13:50
It's claimed social workers aren't getting the right training to spot the signs when young people are being sexually exploited online.
It comes after a Birmingham City council report came out ealier this week showing 130 people are vulnerable to becoming victims of sexual exploitation.
Jon Brown, NSPCC lead for sexual abuse, said: "Behind the facts and figures contained in this report are the lives of children and young people in Birmingham whose childhoods are being blighted by sexual exploitation. As the report acknowledges, this is just a snapshot and it is highly likely that more children across the city are at risk of harm.
"We welcome the focus Birmingham City Council has placed upon taking action to address this important issue and recognising that child sexual exploitation is a significant problem, as it is in towns and cities across the UK. However, it is vital that this report acts as a marker in the ground for all those working with children and young people in Birmingham to improve the way they work together and share information to protect children and prevent his abhorrent crime. Crucially, professionals must listen to young people, recognise the signs when they are at risk of abuse and take action to keep them safe.
"All those working with children must act like a good parent would. They must listen to children, understand what's happening in their lives and how their needs can be met to protect them."