The Wanted's Max George Unveiled As New Face Of Campaign For Buffalo David Bitton

19 June 2013, 17:42

The 'Glad You Came' singer said he was delighted to be on board with the fashion label.

The Wanted singer Max George has been anncouned as the face of a new campaign for Buffalo David Bitton.

The singer will appear in an Autumn campaign alongside Sports Illustrated swimsuit model Hanna Davis.

Announcing the news on his Twitter page, the singer said he was thrilled to be on board.

He wrote: "Excited to announce I'm going to be the new face for @BuffaloJeans this year! Cheers :) #Max4Buffalo."

"Buffalo has always done beautiful, sexy advertising, but we wanted to add some of the Iconix formula to it by adding a celebirty," explained chief marketing officer at Iconix.

"We live in a celebrity-obsessed culture, particularly among this demographic of twentysomethings in the contemporary world.…We put some pictures on a wall and we knew Max was it."

Meanwhile, bandmate Siva was also recently tapped up to Next Model Management.