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As the '1989' star becomes the FIRST person on Instagram to reach 50 million followers, we’ve partnered with BT Mobile to give you an insight into exactly WHY everyone can't get enough of Tay Tay's Insta-snaps! #WithGreatPower
"Meredith is allergic to joy." was Taylor's caption. Which pretty much says it all. Picture: Instagram
Here's Ms. Swift enjoying the celebrations of Lorde's 18th birthday! So jealous... Picture: Instagram
... like, immediately!
It's clear Taylor took a LOT of time making sure her '1989' lyric videos were spot on for Instagram.
We're LOVING how much Taylor's enjoying herself at this year's Fourth Of July celebrations. Picture: Instagram
Especially if you happen to be enjoying a night out the town with stars like Cara Delevingne and Ellie Goulding. Picture: Instagram
We love a double-meaning, like when Taylor posted a snap of her 'S' necklace representing "selfies", "swifties"... and birthday girl Selena Gomez! Picture: Instagram
Taylor's pretty much perfected the obligatory Instagram cat selfie. Don't you think? Picture: Instagram
If you find a spare moment between taking over the charts and touring around the world... get that apron on and whip up a treat. Picture: Twitter
One thing Taylor has to her advantage (on top of being one of the world's biggest pop stars), is her ability to whip up a treat or two in the kitchen! Picture: Twitter
Ms. Swift travels the globe with her music, and keeps fans in the loop on where she is through her Instagram account! She must have a LOT of flags in her luggage! Picture: Twitter
No one likes a show-off, but when you've picked up one of the biggest awards in the business it's TOTALLY justified! Picture: Twitter
We love our Taylor performing live on stage, but she's JUST as adorbs baking up a treat in the kitchen!
Taylor might be a globe-trotting pop star... but she always takes her pet cats with her when she can!! Picture: Twitter
Especially if you're enjoying a St. Patrick's Day themed donut on the fly! Picture: Instagram
One thing Taylor NEVER stops doing is writing and recording new music... and this picture is just another tantalising reminder of this! Picture: Instagram
TayTay couldn't resist sharing this snap of her tour promo picture on the back of a van while out travelling the world!
You can be sure the 'We Are Never Ever Getting Back Together' star will NEVER forget the feeling she had when this snap was taken. Picture: Twitter
Taylor's Swifties just can't get enough of seeing the US star's pet cats Indie and Meredith! Picture: Instagram
Taylor enjoyed a quick "jam session" when she spotted this tiny grand piano while out and about! #ChristmasPresentIdeas Picture: Twitter
The US star loves giving back to her fans and saying thank you for all of their support... but she does so in a uniquely Taylor Swift way! Picture: Instagram
Even when the weather's bad... Ms. Swift doesn't let it get her down! Picture: Instagram
We're guessing someone as huge as Taylor doesn't get a lot of downtime to herself... so moments like these are BEGGING to be Instagram'd. Picture: Instagram
Selfies are an important part of any pop star's Instagram activity... especially when you hit that beach! Picture: Instagram
The '22' singer shared a snap of a sea shell embossed with the lyrics from her single 'Safe & Sound'! #AsYouDo Picture: Instagram
Check out this snap of TayTay relaxing in the recording studio after a hard day's work! Picture: Instagram
Taylor gave fans a sneak peak at one of her event outfits in this snap of her just out of shot in the mirror! Picture: instagram
Taylor's 'Swifties' love it when she shares relatable pics like these - of her relaxing at home with just her pet cat for company! Picture: Twitter
We all love a cheeky biscuit or two with our tea or coffee - and Taylor's no different! Picture: Instagram
We're sure Swifties across the globe were jealous of everyone getting to party with Taylor in this snap! Picture: Instagram
Ms. Swift definitively answers the question of whether she's a cat or a dog person! Picture: Instagram
TayTay wraps up for a quiet afternoon off - and look at that view! Picture: Instagram
Taylor shows her appreciation for a fan gift by posting a snap of her wearing a t-shirt with her face on!
Check out a sample of the 'I Knew You Were Trouble' singer's best Instagram posts to date!