Liam Payne strips naked with Stella Maxwell in explicit Hugo underwear video ad

4 November 2019, 16:03

Sam  Prance

By Sam Prance

Hugo have released an underwear campaign starring Liam Payne... nude.

It's here. Liam Payne has unveiled his nude Hugo Boss underwear campaign with Stella Maxwell and he's completely naked in the photos and video.

Fans of Liam Payne will already know that he's been teasing this shoot for months. The beloved One Direction star broke the internet in July and September when fashion photographer Mert Alas shared behind the scenes images of Liam, literally butt naked, from the shoot for Hugo's new range of underwear. The first teaser image saw Liam sit nude in one of Mert's chairs with his bum on display and the second left even less to the imagination. Naturally, everyone was thirsting over them.

READ MORE: Liam Payne says staying in One Direction 'would have killed him'

Now, Hugo have released the full campaign with Stella Maxwell and it's even more explicit than the teaser pics.

Liam Payne strips completely naked in explicit Hugo underwear video ad
Liam Payne strips completely naked in explicit Hugo underwear video ad. Picture: Slaven Vlasic/Getty Images, HUGO

Taking to Instagram today (Nov 4), Liam shared two photos from the campaign alongside a video ad. In the first photo, Stella wears Hugo underwear and lies on top of a completely naked Liam on a bed. In the second, Liam is wearing his own Hugo boxers on the same bed with Stella nude behind him.

Meanwhile, in the video, Liam strolls about in his birthday suit before putting on a pair of Hugos and getting intimate with Stella.

Discussing the shoot with GQ, Liam said: "It got very raunchy very quickly." He then went on to explain: "There was a lot of tequila involved for this shoot. It just ended up being a lot more naked than I thought it was – and for her as well. She was also naked. And I was just, you know, “Don’t look!” She was naked behind me and I was thinking, “Liam, don’t look whatever you do.”"

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#HUGObodywear #HUGOxLiamPayne

A post shared by Liam Payne (@liampayne) on

Discussing the teaser shots that went viral, Liam added: "I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level. I was standing there and all of a sudden it was, “Right, OK, take them off.” I'm like, “Really? Take them off? Off, off? Like on-the-floor off? Oh, my God.” And there was a real hollow moment afterwards where I was sitting outside smoking a cigarette thinking, “I have basically just shot soft-core porn.”

Liam then went on to say: "For one, my mum is going to kill me. For another thing, I don’t know how far this is going to go... That was just the first shot! It was a lot of fun to shoot but my mum wasn’t best pleased. There’s this really raunchy shot of me and Stella, and I showed my mum. She took one look at it and gave me a clip round the ear. All I was thinking was, “I better not tell her about the London buses!”

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coming soon with @liampayne

A post shared by Mert Alas (@mertalas) on

Liam is currently getting ready to release his debut solo album. LP1 drops December 6 this year.

What do you think of Liam's new campaign?