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29 August 2012, 11:01 | Updated: 29 August 2012, 11:41
The 'Hot Right Now' singer was all smiles while signing copies of 'ORA' for hundreds of fans who turned out.
Rita Ora launched her brand new album 'ORA' this week with a fan signing event in central London that saw her turning heads in a flame design ensemble.
The 'R.I.P.' singer celebrated the release of her long awaited debut with a popular press and fan event at HMV in Whiteleys shopping centre yesterday evening (28th August), where Rita was all smiles posing for photographers with a copy of her record.
Rita wore an eye-catching black PVC two-piece featuring a red and orange flame design for the launch night, alongside black hi-top trainers and dark sunglasses.
"ON MY WAY TO WHITELEYS for my ALBUM SIGNING #ORA I can't wait to see all of your faces!!! I'm so excited!" Rita tweeted yesterday ahead of the fan signing.
Check out a picture of Rita Ora posing at a fan signing event for her new album 'ORA' below (Credit: PA):
After taking time to meet with some of her 'Ritabots', the 'Hot Right Now' singer changed into a baggy retro print jumper and black leather look leggings to head out for dinner at the popular Ivy restaurant in the UK capital.
Rita Ora was all smiles while greeting fans at the signing event in London this week, as seen below (Credit: PA):
Two weeks ago Rita Ora scored another number one on the Vodafone Big Top 40 with her recent single 'Party & BS (How We Do)', while her debut album 'ORA' was officially released on Monday (27th August).