Lana Del Rey Unveiled As New Face Of H&M

17 July 2012, 12:30 | Updated: 17 July 2012, 12:47

The 'Off To The Races' singer teams up with high street fashion brand for their autumn clothing range.

Lana Del Rey has been unveiled as a the new face of high-street fashion company H&M.

The 'Blue Jeans' singer has teamed up with the retailer for their autumn campaign, which launches in September.

H&M said Lana was the "perfect choice" to represent their brand, adding:  "We think she shows our fall fashion in a very inspiring way."

Photographers Inez van Lamsweerde and Vinoodh Matadin shot the hotly tipped singer wearing a pink angora jumper and micro shorts for the campaign.

The theme of the H&M's autumn campaign is a modern and feminine woman with a soft attitude, the company said, and Lana has recorded a cover of 'Blue Velvet', which will be unveiled in September.

You can see her promotional shot for H&M below:

Earlier this week, River Island announced that it had teamed up with Rihanna, who will design a capsule collection for the fashion company in Spring 2013.