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Rob Howard & Lauren Layfield 6am - 10am
16 July 2013, 12:10
The fragrance's new trailer gives fans their first chance to hear a clip from the Canadian star's new song.
Justin Bieber has unveiled a new teaser trailer for his brand new fragrance The Key, as well as the first listen to his new song 'Heartbreaker'.
The 'Boyfriend' singer has been teasing the launch of his next perfume for several weeks and gave fans their first chance to see some of the trailer this week.
The new 30-second trailer also boasts a snipped from Justin's next single 'Heartbreaker', as instrumental plays over the advert along with Justin singing the song title over the top.
The teaser for Justin's The Key sees him arriving at a hotel and retrieving a room key before heading upstairs to meet a beautiful woman in her hotel suite.
Watch the brand new teaser trailer for Justin Bieber's The Key fragrance below:
The Key follows Justin's two previous fragrance releases Someday and Girlfriend, although he has yet to announce an official launch date.
Justin Bieber is currently working on new music and 'Heartbreaker' is expected to be the first single from a brand new album.