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Capital Breakfast with Roman Kemp 6am - 10am
17 April 2012, 10:18 | Updated: 17 April 2012, 10:21
The 'Changed The Way You Kissed Me' star says he turns down offers to promote products on his social network account.
Example has revealed that he has no interest in helping to sell a companies products by posing with items on his Twitter account.
The 'Stay Awake' rapper was questioned by the Daily Star if he would ever follow several other celebrities in promoting items on his social network account, to which he said no as it was something he didn't believe in.
He confessed: "I'm making money from touring so I don’t feel I have to sell my soul to the devil. People were trying to pay me to say I use a certain TV, and said they'd give me a whole entertainment system, as well as pay me.
All they wanted was a Tweet, saying: 'Look at my new home entertainment system.' I said no as I don't believe in that sort of stuff."
Meanwhile, the 'Kickstarts' singer is set to head out on his first headline UK arena tour this week with a gig at the Motorpoint Arena in Cardiff on Friday (20th April).