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1 October 2012, 11:43 | Updated: 1 October 2012, 12:20
The 'Under The Sun' singer shows off her brunette locks in a new shoot for the hair fashion brand.
Cheryl Cole is seen posing in a series of newly unveiled promotional shots as part of her latest L'Oreal advertising campaign.
The 'Call My Name' singer has worked with the hair brand since 2009 and features as one of the leads for their new Elnett hairspray campaign.
Cheryl takes position against a gold backdrop wearing a fitted black slip dress with her brunette hair tussled and wavy in one shot, while she is seen wearing her hair sleek and straight in a second picture from the new L'Oreal photoshoot.
The 'Parachute' singer is currently preparing to kick off her debut solo UK arena tour later this week, in support of her third studio album 'A Million Lights'.
Check out a picture from Cheryl's new campaign photoshoot below (Credit: L'Oreal):
Cheryl is also set to release 'Screw You', featuring UK rapper Wretch 32, as her third single from the record following 'Call My Name' and 'Under The Sun'.
It was also reported this week that Cheryl has insured her 'A Million Lights' tour for an estimated £2 million, after wanting to put on a "Cirque Du Soleil-style show" for the many fans who will see her perform in the coming weeks.
View a picture of Cheryl in the new L'Oreal advertising campaign below (Credit: L'Oreal):
Cheryl Cole kicks off her new UK arena tour with a show in Belfast this Wednesday (3rd October).