Beyonce Debuts New Pulse NYC Fragrance And Behind The Scenes Campaign Video

29 January 2013, 17:29

The 'Crazy In Love' singer speaks about shooting the promo for her latest perfume.

Beyonce has unveiled a new behind the scenes video from the making of the campaign for her new perfume Pulse NYC.

The fragrance is the Destiny Child star's fifth personal scent and she speaks about her decision to use The Big Apple as the backdrop for her shoot.

"Now that I'm a New Yorker and I've learned how I can accomplishment anything in this city, I thought it was an appropriate energy for the new fragrance," she reveals in the footage.

She also praises photographer and director Jean-Baptiste Mondino, who has previously directed music videos for the likes of David Bowie and Madonna.

"He knows how to make a woman feel beautiful and look beautiful and make sure it was still edgy and sophisticated," she adds during the clip.

Check out the behind the scenes look at Beyonce's Pulse NYC fragrance below: 

Beyonce's new perfume Pulse NYC will be available in the UK on 1st February.

The release of the fragrance comes just days before the star is set to take to the stage at the halftime show of the NFL Super Bowl 2013 on Sunday (3rd January).