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Rob Howard & Lauren Layfield 6am - 10am
4 January 2019, 16:00
Beyoncé & Jay Z's 'Apes**t' music video was one of the main reasons for the Paris' iconic musem The Louvre's boost in visitor numbers.
However, it turns out it wasn't just the power couple who benefitted from the video... it was also the museum itself!
Approximately 10.2 million people visited the museum last year, a 25 percent increase over 2017!
In the music video, Jay and Bey walk around the museum stopping in front of a series of world-renown art masterpieces such as the Mona Lisa and the Venus De Milo.
View this post on Instagram
🇫🇷 En 2018, le musée du Louvre a accueilli 10,2 millions de visiteurs ! Un grand merci à vous tous ! 🙏 . 🌎 10.2 millions visitors to the Louvre in 2018! A huge thank you to all! 😊 . 📷 © Musée du Louvre dist- RMN-Grand Palais / Olivier Ouadah . . #Louvre #MuséeDuLouvre #Louvremuseum #Parisjetaime
The music video was published only half a year ago (June 2018) and has already racked up an incredible 150 MILLION views. Power. Couple.