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A 61-year-old man has died after he was hit by a white Ford Focus on the eastbound carriageway of the A27 at Chichester.
It happened between the Stockbridge roundabout and the Whyke roundabout on Friday 20th January.
Police and emergency services were called to the scene at around 5.30pm but sadly the man was pronounced dead at the scene.
A 42-year-old woman, from Bognor who was driving the Ford Focus was uninjured.
Sergeant Melanie Doyle from the Road Policing Investigation Team said:
"This is sadly the third road death on the A27 since Friday 2 December, 2011.
"We are currently working to locate the next of kin for the deceased man in this latest fatal.
"Following the first two fatal collisions Sussex Police officers visited the area and provided people who are living near to the road with high visibility jackets.
"We would encourage anyone walking in the area at night to wear these jackets to help prevent another tragedy.
"The area where these three deaths have taken place is very dark at night, making it very dangerous.
"All pedestrians should try to use the pedestrian crossings along the A27.
"This may add a few minutes to your journey, but it could save your life.
"Officers have been in the area talking to local residents and giving advice on how to keep safe while walking near to roads at night.
"Police have also been monitoring the road during the hours of darkness to ensure that drivers are complying with the speed limit.
"We have also been talking to the district council and the Highways Agency to see if there are any measures that can be put in place to prevent any further tragic deaths."
Police are appealing for witnesses to the collision to contact them, including anyone who saw the pedestrian before the incident. Please call 101 quoting Operation Anagram.