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Representatives reckon holding Old Firm games on Monday nights as often as possible could reduce trouble in Glasgows city centre.
Glasgow Chamber of Commerce and the Scottish Licensed Trade Association (SLTA) have jointly called for the matches to be scheduled away from weekends, in an effort to reduce trouble in Glasgow city centre and limit fans' drinking time.
The call follows the high-profile disorder during a recent Scottish Cup game which saw three red cards handed out to Rangers players and culminated in a confrontation between Celtic manager Neil Lennon and Rangers assistant boss Ally McCoist.
There was also disruption off the pitch with more than 30 supporters arrested at Celtic Park.
An Old Firm summit chaired by First Minister Alex Salmond was held in the wake of the fiery game and an eight-point action plan was agreed.
The Co-operative Insurance Cup final, held on Sunday between the teams at Hampden, passed without incident.
Glasgow Chamber of Commerce chief executive Stuart Patrick said: ``There has been talk around the issue of kick-off times, and following discussions with our colleagues in the Licensed Trade Association, we have come to the conclusion that Monday evenings would be best for all.''
SLTA chief executive Paul Waterson agreed: ``More matches have to be played on midweek evenings, preferably Mondays - traditionally the quietest night of the week in the city centre.
``Where games have to be at weekends, for example cup finals, the kick-off time should always be 3pm. Early kick offs have simply not worked.''