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1 in 4 middle aged Scots are diagnosed with a deadly form of skin cancer every week.
Cancer Research have said cases of malignant melanoma have trebled since the 1970's.
Back then only 9 people per 100,000 aged 50 and 59 suffered from the disease.
The increase has prompted the charity to launch a campaign in partnership with supermarket chain Tesco to raise awareness about the early signs of cancer.