Lush Life Zara Larsson
22 October 2013, 08:53
Some of today's biggest pop stars had their first glimpse of fame just by building up an online following by posting videos on YouTube... before suddenly hitting the big time! From Justin Bieber to Lawson, you won't believe who started their pop careers with just a YouTube account or a MySpace page to their name.
Canadian pop sensation Justin Bieber is a household name now, but it all started for the 'Boyfriend' singer back in 2007 when Scooter Braun, and eventually Usher, spotted some of his YouTube covers. And the rest, as they say, is history!
Forming back in 2010, Lawson first started to build up a fan following with their YouTube videos of early original songs and covers from the likes of Bruno Mars and Adele. Frontman Andy Brown was also posting his own covers in his spare time. Fast forward three years and the YouTube stars are now celebrating another Vodafone Big Top 40 success with 'Juliet' and are the band on everyone's lips.
The Vamps may be pretty new to the music scene, but they owe their origins to the phenomenon that is YouTube. Band members James and Bradley actually met each other through watching each other's covers on the website, before hooking up with bandmates Connor and Tristan to form one of the most exciting new bands of the moment. Their first original song 'Wildheart' also premiered on YouTube.
Conor Maynard is another UK star who owes a lot to the video-sharing site, after Ne-Yo spotted his cover of 'Beautiful Monster' and quickly brought him to the attention of label executives. Cue a whole lot of media fanfare, some incredible songs ('Can't Say No', 'Turn Around'), and you have a bonafide pop star…all courtesy of YouTube (sort of!).
Technically Lily didn't rise to fame on YouTube but another online music phenomenon… MySpace. Back in 2005 the 'Smile' singer began uploading demos that soon garnered her some huge attention from the music industry and fans alike, catapulting her to the forefront of pop music fame.
Canadian star Carly Rae shot to massive fame in 2012 with her huge single 'Call Me Maybe', and is a big user of social media to promote her new material. Her appearances on Canadian Idol were watched millions of times and she always treated fans to new material on MySpace before label executives got on board and one Justin Bieber heard what he liked. The buzz of online has certainly helped this superstar.
16 year-old Australian pop sensation Cody Simpson has an incredible following on sites like YouTube and Twitter, so maybe it's not surprise that he's managed by none other than Scooter Braun, Justin Bieber's manager. He first gathered a following on YouTube back in 2009 by posting videos of covers from artists such as Jason Mraz, Justin Timberlake and The Jackson 5.
Sean was another star who owed his success to his early beginnings on MySpace. He was immediately signed up to a deal with Sony after they saw the promise and he certainly didn't disappoint.
PSY has actually been releasing albums for the past ten years in his native country of South Korea, but it's YouTube he owes much of his new-found fame to! After uploading the video of 'Gangnam Style' to YouTube, complete with it's now-iconic dance routine, PSY has gone on to score the most watched video on the website… with 1.7bn views and counting.
Despite being eliminated from American Idol during the semifinals back in 2006, Alexis went on to create huge following for herself on YouTube and record executives soon started listening and quickly realised they had a star in the making on their hands! Alexis was signed up and emerged with a hugely successful album in 2011, while her second album is now underway.