Morissons Apologise For Angel Baguette Stunt

6 May 2014, 05:18

Supermarket chain Morrisons has apologised after beaming a baguette advert onto the Angel of the North in Gateshead.

The supermarket tried to launch a new price-cutting campaign over the weekend by projecting an image of a baguette onto the Angel's wings.

The creator of the Angel, Antony Gormley, said:
'I'd rather the Angel is not used for such purposes, but it's out there.'

A number of people reacted angrily to the Morrisons ad on Twitter, with some saying it was vandalism.

A Morrisons spokesperson said:
"We're sorry if you thought we got carried away by shining a baguette on the Angel of the North and apologise unreservedly to those to whom we have caused offence.

We were trying something different which was meant to put a smile on peoples faces but clearly it wasn't to everybody's tastes.

We're so proud of our northern roots and the last thing we want to do is offend anybody."

Chris Hughes and Katie Price

Chris Hughes Reveals Katie Price Has Been'Sending Him 'Flirty' Messages Amidst Olivia Split Rumours

Snapchat Accounts Ariana Kim K Rita Ora

80+ Of The Biggest Celebrities You Really NEED To Add On Snapchat Today

Capital Metadata - Capital App March 2017

Want To Control The Music On Capital? Now You Can With Our New App - My Capital!