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So, this week Game of Thrones fans received some exciting, much anticipated news - the release date for the final season of the cult TV show.
And in true Game of Thrones style, they made it quite the spectacle.
And when we say spectacle, we mean that they got a giant block of ice and made their Facebook fans watch it live in order to find out the reveal date.
And over 100,000 sat there… watching ice melt.
And naturally, some people were not happy that they just wasted an hour of their life… watching ice melt.
To be honest, we don’t blame them.
....And we're back to Square (block of ice) One again. https://t.co/CPWRYGMQlX— Lesley Goldberg (@Snoodit) March 9, 2017
I haven't seen Game of Thrones botch something this bad since the Dorne storyline.— Sopan Deb (@SopanDeb) March 9, 2017