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17 February 2016, 15:01
It's not as easy as it looks and has certainly been done wrong a lot of times over the years.
We're well into the awards show season right now and as always the speeches can be a mixed bag of hilarity, tears and that age-old issue of not knowing when to stop.
Now everything's starting to gear up towards the BRIT Awards, the Oscars and beyond so we're taking a close look at that all-important moment - the acceptance speech and how to get it right!
It's been the ruin of MANY a superstar, and catapulted others into new dizzying heights of popularity. So how do you pull it off?
Pretty much EVERYONE was waiting to see what Taylor Swift could say about some of the controversial song lyrics about her on Kanye West's latest album, and Ms. Swift picked her acceptance speech for Album Of The Year at the Grammy Awards 2016 to do it.
You have to see it for yourselves... but Taylor basically #owned at life:
See this endearing banter between Rihanna and Jay-Z from the 2008 Grammys for reference...
Why We Love Kanye West!