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14 November 2013, 06:48
Derby County are going to rename Pride Park the iPro Stadium as part of a 10 year sponsorship deal worth 7 million pounds.
The Rams reckon the hook up with the new sports drink company is the biggest of its kind in football league history.
Derby will play their first game at the newly-named iPro Stadium when they take on Blackpool on Saturday 7th December 2013.
Derby County's President & Chief Executive, Sam Rush, said:
'To ensure that Derby County remains as competitive as possible we need to explore all forms of revenue generation.
'Stadium Naming Rights is a key asset for the Club and we are delighted that we have been able to reach an agreement with iPro.
'iPro is a challenger brand that is looking to gain significant market share and we believe that the partnership works well for both parties.'