Say You Won't Let Go James Arthur
31 May 2012, 16:35
The 'OMG' star has announced plans to showcase his latest album with unique event at the Hammersmith Apollo.
Usher has revealed that he will be streaming his upcoming London Hammersmith Apollo gig live online as part of a unique worldwide event.
The 'Climax' star will allow fans to create their own avatars and join him on stage via the use of new technology when he takes to the stage in the capital on 11th June.
Speaking about the performance, the R&B star said: "I am excited to introduce my new album 'Looking For Myself' with a worldwide performance in such an innovative way.
"It's very exciting to interact with my fans from a global stage through American Express Unstaged's live stream.
"Using the cutting-edge 'take the stage' technology will allow my fans to join me virtually via their dancing avatars on stage at London's renowned Hammersmith Apollo Theatre."
The show will coincide with the release of the singer's upcoming new studio album 'Looking For Myself' and be streamed via the star's official VEVO channel on YouTube.
Director Hamish Hamilton will be in charge of the experience and said he was thrilled to be teaming up with Usher.
"I'm going to transport every viewer to Hammersmith in my home town of London to enjoy Usher in the most visceral way possible," he explained.
Meanwhile, the star will be taking to the stage at London's Wembley Stadium on 9th June for Capital FM's Summertime Ball 2012 taking to the stage with the likes of Justin Bieber, Coldplay and Katy Perry.