Taylor Swift Announces New Sponsorship Deal With Diet Coke – Video
29 January 2013, 08:50
The 'Love Story' singer calls the drinks company one of "the true loves" of her life as she confirms deal.
Taylor Swift has announced that she has signed up for a new sponsorship deal with major drinks brand Diet Coke.
The 'We Are Never Getting Back Together' singer posted a new video in which she confirms the news and talks about the beverage being one of the "true loves" of her life.
Talking about some of the finer details of the deal, the country star said: "It's going to include so many fun things having to do with the tour, having to do with Diet Coke in general, behind the scenes of the commercial shoot."
The singer follows on from Beyonce, who also recently announced details of a multi-million pound deal with rival brand Pepsi.
In a statement, the 'I Knew You Were Trouble' star added: "I've said for years that Diet Coke just 'gets me' and my lifestyle. I'm so excited about our new partnership."
Check out a video of Taylor Swift announcing details of her Diet Coke deal with her fans below:
Meanwhile, the news comes just days after Taylor and ex-boyfriend Harry Styles appeared at the same event for the first time since their split at the start of the year.
The female star was said to have completely avoided the One Direction man in order to avoid a confrontation of any kind.