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31 July 2012, 13:14
The rapper reveals that he has taken a musical change of direction after recording new album in Jamaica.
Snoop Dogg has apparently changed his name – the rapper now wants to be known as Snoop Lion.
The 'Drop It Like It's Hot' star apparently decided to adopt the new name after undergoing a spiritual rebirth while recording his new album Jamaica.
Appearing at a press event in New York, Snoop told reporters that Rastafarian priests had rechristened him Snoop Lion.
"I have always said I was Bob Marley reincarnated,” Snoop said, according to the New York Times. "I feel I have always been a Rastafari. I just didn’t have my third eye open, but its wide open right now."
Snoop Dogg has already set up a new Twitter account for his new name, and has been keeping fans up to date on his current promotional duties.
In a musical shift, Snoop said he was now writing reggae music, which he described as "music of love" and said his new work would have wide appeal.
"Rap is not a challenge to me," he said. "I had enough of that. It's not appealing to me no more. I don't have no challenges. I'm 'Uncle Snoop' in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again. I want to be a kid again."
Snoop Dogg's new album 'Reincarnated' is set to be released later this year.