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12 November 2013, 10:40
The 'Stay' singer unveils several new stills to tease fans ahead of the video's premiere this week.
Rihanna has continued to share teasers from her 'What Now' music video while also revealing the official premiere for new promo.
The 'Diamonds' star confirmed to fans that she will launch the 'What Now' video this coming Friday (15th November), to mark the final day of her 'Diamonds' world tour.
Rihanna is set to perform live in New Orleans for the final night of the tour, which kicked off back in March this year, and will reveal the video treatment for her latest 'Apologetic' single on the day of the show.
Check out a teaser still for Rihanna's new video below (Credit: Instagram):
"#WHATNOW #VIDEO #comingthisFriday," Rihanna posted alongside two teaser stills from the video, which see her posing in black and white in a darkened room.
Earlier this week Rihanna shared footage from her 'Diamonds' tour as a teaser for the video, initially hinting that the music video for 'What Now' will be a celebration of the tour.
View another snap from Rihanna's new video below (Credit: Instagram):
Check back this Friday 15th November for the premiere of Rihanna's 'What Now' music video.