Cold Water Major Lazer feat. Justin Bieber & M
1 March 2013, 13:14
The 'Stay' singer takes a tour of the company's HQ ahead of launching her collection worldwide next week.
Rihanna has opened up about her "flirty" fashion collection for River Island in a new teaser ahead of its official launch.
The 'We Found Love' singer is set to appear in store in London to launch her line for River Island next week.
In a new video preview, Rihanna is shown taking a tour of the company's design studio and opens up about her design input in the collection.
"The theme throughout the entire collection was easy, laidback chick. Flirty. Not very conservative, but I think anyone can wear this line," she said.
"It's not costumey and it's not too sexy – it's just very simple, very laidback."
She also discussed the collection's versatility and said she designed it "selfishly" with the hope that she could wear it.
"I think my fans have so many different personalities, but they all think they're very badass," she said. "I think they'll enjoy the collection quite much, because it's a lot of me. I'm being very selfish, I designed every piece so I can wear it."
Rihanna for River Island launches worldwide on 5th March.