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The 'California King Bed' megastar gets down to her knickers.
Rihanna, renowned for her risqué outfits, will be the new face/bod of Emporio Armani underwear.
"Giorgio Armani is pleased to announce that Rihanna will be the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12," the brand announced in an official statement.
The photo shoot for the ads has already taken place, with Rihanna posing in a skimpy outfit on location in New York.
You can get a first look at Rihanna's campaign in September when it has its worldwide launch.