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The director of Rihanna's 'S&M' video has said that the singer is 'happy' with the controversy the video has created.
Melina Matsoukas told MTV: 'I haven't talked to Rihanna about the controversy but she was happy that MTV had no changes, and she was definitely like, 'See? We made it through!'
'Because the whole time we were like, 'if we use ball gags and we show this, are they gonna play it?' And we just went for it and didn't care, and people seem to be embracing that.'
The director, who has also directed the singer in her video for 'Rude Boy' says she wasn't that surprised at the reaction to the clip.
'I mean, the song is called 'S&M'! When I go out to make something, I kind of go out with the intention to get it banned...So when you do something that's provocative, (there's) usually a reprecussion. It's gonna be talked about or banned or slandered in some way. But it's making an effect and people are having a dialogue about it, so, to me, that's successful.'
The video has been banned in 11 countries and labelled for 'over 18's only' on Youtube.