Love Yourself Justin Bieber
8 February 2013, 16:21
The man behind the likes of Justin Bieber reveals he was disappointed 'Gangnam Style' wasn't shortlisted
PSY's Grammy Awards 2013 snub was a huge disappointment for manager Scooter Braun who told MTV that he felt those responsible for voting had "missed the boat".
The man in charge of such acts as Justin Bieber and The Wanted told the publication that it was "the ultimate song" and deserved a nod at this year's event.
"This is the ultimate song showing that music is the universal language," he declared of the song 'Gangnam Style' - which has over one billion views on YouTube.
He added: "People around the world didn't miss the boat," as he referenced the surprising snub.
Associate Director of Charts/Retail at Billboard magazine Keith Caulfield also revealed that it was all down to how the voters perceived the track.
"This is not my personal opinion, but when you look at his pedigree in America, he's walking and talking at this point like a one-hit wonder," he said. "When it was presented to the voters the question was, 'Do you choose to vote for what is perceived as a one-hit wonder or do you choose something that seems like a more worthy selection?'"
Scooter has also previously expressed his disappointment that Justin Bieber failed to get a nod at the Grammy's insisting "the kid deserved it".
The Grammy Awards 2013 will take place live from the Staples Center in Los Angeles on 10th February.