Robbie Williams and Muse are among the early performers at the BRIT Awards in London.
One Direction Recruit David Cameron In Music Video For 'One Way Or Another'
The 'Little Things' stars give fans a glimpse into their world in the homemade official video for their new song.
One Direction have unveiled their long awaited music video for new song 'One Way Or Another (Teenage Kicks)', just hours after performing live at the BRIT Awards 2013.
The 'Kiss You' five-piece released the song as a charity single earlier this month, hitting number one on the Vodafone Big Top 40 on the day of release, and opted to shoot the video themselves while out on tour to save money for charity.
One Direction are seen performing straight into a handheld camera throughout the video, as they start in candid situations like Zayn Malik waking up in bed and Niall Horan washing himself in the shower.
The UK boy band then take fans on a tour of their travels as their give impromptu performances across iconic locations like London's Big Ben, Times Square in New York City and even in front of 10 Downing Street with UK Prime Minister David Cameron.
View a picture of One Direction performing in front of 10 Downing Street in the newly unveiled promo below:
Harry, Zayn, Niall, Louis and Liam also picked up the award for Global Success at last night's (20th February) awards show, in recognition of their huge worldwide sales over the past year.
One Direction are now preparing to kick off their 'Take Me Home' world tour this coming Saturday (23rd February) at London's O2 Arena.
Check out One Direction's newly unveiled music video for 'One Way Or Another (Teenage Kicks)' below: