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6 November 2012, 16:28
The video's director says he wanted to create something "pure" with the UK boy band.
One Direction's music video for new single 'Little Things' has been described as a "tough shoot" by the director, who revealed he wanted to make something that was "very pure" in the video's simple black and white theme.
The video for 'Little Things' was unveiled last Friday (2nd November) and features the 'What Makes You Beautiful' stars in a recording studio setting performing the song as if they were laying it down for the first time.
"I just wanted to come up with something that when the viewer watched it, it was almost like sitting there listening to the boys sing the track," the video's director Vaughan Arnell revealed to MTV News this week.
"I thought the most pure way to do it was like, if you were going back into the recording studio when they recorded it for the first time, to make it as uncontrived as possible and that you really got the qualities of their voice coming through.
"I wanted to try and create something that was very pure," he explained.
Vaughan went on to say that the shoot with Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan was difficult because it required them to sit in the same studio for around twelve hours.
"It was a very tough shoot because they had to keep their energy going and keep the vibe going," he added. "It was a simple idea but a tough shoot."
The director also revealed that he chose to shoot the 'Little Things' music video in black and white to try and give the promo a "timeless quality".
View a still from the 'Little Things' music video below:
Earlier this week it was announced that One Direction will perform on The X Factor USA results show this Thursday (8th November), where they are expected to sing both 'Little Things' and previous single 'Live While We're Young'.
One Direction's second studio album 'Take Me Home' is due out on 12th November.