One Direction To Launch First Fragrance In 2013: "We're Very Proud Of This"

3 December 2012, 08:42

The 'Little Things' singers say they are "incredibly passionate" about the newly announced project.

One Direction have announced plans to launch their first fragrance next year fresh from their huge worldwide success over the past twelve months.

The 'What Makes You Beautiful' stars are expected to release their debut scent in Autumn 2013 with the product's name expected to be confirmed early next year.

One Direction have reportedly teamed up with Olivann Beauty for the new fragrance, and say they are "very proud" with how it has turned out.

"As a band we have been discussing making a fragrance for our fans for quite a while so we're really excited to finally have this opportunity," band member Niall Horan said in the announcement. "We're been working away on this and we're very proud of the way it has turned out.

He added: "We really can't wait to hear what our fans think."

"The band are incredibly passionate about this project and have been closely involved in the creation of the scene, the packaging and the bothle design and the name itself," the band's manager Will Bloomfield added. "The name of the fragrance is still confidential, but more news will be revealed in early 2013.

Check out a picture of 'Live While We're Young' singers One Direction below (Credit: PA):

Last month it was announced that One Direction are also working on their first 3D concert movie which is set for release on 30th August 2013.

One Direction will perform at the Capital FM Jingle Bell Ball 2012 this Saturday (8th December).

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