One Direction's Harry Styles, Louis Tomlinson, Liam Payne, Zayn Malik and Niall Horan were joined by fans as they launched their new dolls in New York.
One Direction Promise 3D Movie Will Let Their Fans 'Know Us Deeper"
The 'Little Things' stars say their want to show off each of their personalities in their new cinema film.
The 'Live While We're Young' five-piece will feature in their own cinematic release in summer 2013, helmed by Super Size Me director Morgan Spurlock, and have promised more of a documentary film than a simple concert movie.
"Morgan works well because, like you said, he did a lot of documentary movies.That's more like what we want our movie to be," One Direction's Niall Horan revealed to MTV News this week. "It's going to be a concert movie, but with [more of a] documentary side than concert side so we wanted to get our personalities across, because the fans know us but we want them to know us deeper.
"I think he's come up with a lot of interesting concepts and stuff for films, so it's just going to be really exciting to work with him and see what he comes out of the bag with for us," Liam Payne explained.
The 'Little Things' stars also said the movie will great for them to look back at in the future to see their huge success with the band on full view.
Louis Tomlinson added: "It's going to be amazing for us to look back in like however many years and just be like, 'This is when I was a lad'."
Check out a picture of One Direction launching their new doll range this month below (Credit: PA):
The band's new album 'Take Me Home' was released earlier this month and has gone on to top charts in over 32 countries around the world, including both the US and the UK.
One Direction are preparing to perform their biggest ever gig at the start of December with a show at New York's Madison Square Garden as well as playing the first night of this year's Capital FM Jingle Bell Ball (8th December).