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16 February 2012, 19:59
The 'In Case You Didn't Know' singer says he is always trying to prove he deserves all of his success.
Olly Murs says he often feels like an "underdog" in the music industry and constantly pushes himself to improve.
The 'Dance With Me Tonight' singer says he often feels he needs to prove himself and is always trying to win over new fans.
"I always feel like the underdog and have to prove myself to everyone," Olly revealed to the Daily Star this week. "I like having that feeling as lots of people, once they get that success, think everyone loves them.
"After all, 25% of the UK might like me but 75% don't, so my aim is to try to get more people to like me.
Olly added: "Who knows, it could all end tomorrow so I try my best every day."
Olly Murs is currently on tour across the UK which is due to continue tonight with a concert at Bournemouth's BIC.