Madonna plumps for Kelly Osbourne

Madonna's chosen Kelly Osbourne as the new face of her fashion line, 'Material Girl'.

Kelly replaces Taylor Momsen in the role. "Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks,” a rep told Us Weekly magazine.

"Kelly's always been a massive fan of Madonna." a friend of Kelly's revealed to the Daily Star. "It's a huge coup."

Not such a big fan of Madonna is Kelly's mum Sharon so we'll have to see how this one works out.

Madonna's daughter Lourdes has also been heavily involved in the project and is understood to idolize Kelly.

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